If your funny t-shirts are turning out funny-looking, the problem may be your text. Regardless of how awesome your cool tee shirt designs are once you imagine them, if your text is poorly designed, your shirts will always look unprofessional. But don’t fear! With one of these 5 tricks of professional graphic designers, you can quickly turn those amateur custom tops into perfect and polished works of t shirt art.
T-Shirt Design Secret #1: Selecting the most appropriate Font
When choosing a font for the t shirt text, make sure to pick one which supports your message. For instance, if you’re designing a funny tee shirt, choose a font which has a funny feel to it. If you are designing a sexy t shirt, choose a font that has a sexy feel to it. And if you’re designing a t shirt for a serious, professional law firm, you probably don’t desire to use that font with letters shaped like kittens.
While this may appear to be common sense, many new t shirt designers and would-be t shirt entrepreneurs skip this step and just pick any standard font they might have lying around. Unfortunately, it’s obvious in their results; what might have been a fun t shirt design ends up being boring and amateur-looking. If you’re careful to choose a font that represents the content of your words, however, you can avoid this fate as well as your shirts will always be one step ahead of your rivals.
T-Shirt Design Secret #2: Tracking and Kerning
Most of the time, when font text is typed right into a computer program, the spaces between the letters and words certainly are a little uneven, and often a touch too wide. This extra and uneven space not only makes your text look a bit awkward and unprofessional, it also makes it slightly more difficult to read because the words don’t visually hold together as units. Even if the viewer doesn’t see it, the eye and the mind have to work a bit harder and that extra little bit of difficulty gives the viewer a subconscious feeling of unease.
Fortunately for the novice tee shirt designer, this problem can be addressed by a combination of tracking and kerning, which are simply just two ways of adjusting the spacing between letters.
Tracking is due to adjusting the average spacing of letters across entire words, sentences, or selected ranges of letters. By adjusting the tracking, the tee shirt artist can either reduce the average spacing between all of the letters in the selected range (making the spacing “tighter”), or else increase the average spacing (“opening up” the text), depending on what’s needed. Since the raw, unadjusted spacing varies from font to font, you’ll have to decide which one is needed for your particular tee shirt design. But a good trick used by professional tee shirt designers is to begin by tightening the font too much (therefore the letters are too close together) and then slowly increasing the tracking until the words look right.
Kerning is very similar to tracking, but with one important difference: rather than adjusting the common spacing across an entire selection of letters, kerning only adjusts the spacing between two letters at the same time. Vlone Hoodie This allows a greater degree of control than tracking, and allows a t shirt artist to fine tune the spacing between single letter pairs that still don’t look quite right, even with the text has been tracked.
In general, the very best practice is to use tracking to find the entire selection of letters in a t shirt slogan to look pretty good, and then use kerning to fine tune the spacing between letter pairs until your tee shirt text looks perfect.
T-Shirt Design Secret #3: Word Spacing
After the letters of a tee shirt slogan have been properly tracked and kerned, the next important step would be to adjust the spacing between your words. Adjusting word spacing is very much like tracking and kerning — in fact, it’s done a similar way as kerning and is really just kerning the spaces between words rather than letters — but the guideline for proper spacing between words is a little different, and so word spacing is really a whole step unto itself.
In general, the best practice when adjusting spacing between words is to visualize the width of a lowercase “L” in the font that’s used, and then make the area between each word that wide. This means that the width of the spaces between words will be different from font to font (as the size of the lowercase “L” is different from font to font), but it also means that the spacing will undoubtedly be custom designed for the font involved. Creating the proper quantity of space between words will support the consequences of your tracking and kerning, thus helping your words to hold together better as separate visual units and improving readability.